From gracing the Met Gala with endless outfit changes to serving (quite literally) on the courts of Challengers, Zendaya knows a thing or two about storytelling through style. So it’s no surprise to hear that she’s continuing this exploration through her newest fashion venture: a multi-year partnership with the sportswear brand On.
Best known for its work with Loewe and versatile sneakers embraced by celebs-on-the-go, the Swiss performance-wear company announced today that it will collaborate with the actress on creative campaigns and reimagined product collections over the next several years. As an avid enjoyer of the brand herself, “it’s a full-circle moment to make this partnership official,” Zendaya told On.
To kick off the collab, On released “Dream Together,” a short film starring Zendaya. Directed by choreographer C Prinz, it explores how everyday movement and collectivism go hand in hand. As the sports stadium in the film slowly lights up, the actress struts down its running track, clad in a black long sleeve zip-up, icy blue leggings, legwarmers, and cushioned Cloudtilt sneakers. She shifts through, then becomes a part of, a swaying crowd of dancers and athletes, reflecting the campaign’s celebration of sport and community.
“We can’t think of a better partner to help us grow, evolve, and connect with people around the world than Zendaya,” said On’s Co-Founder David Allemann – and neither can we. As we eagerly await On and Zendaya’s next move in the realm of activewear, explore the newest collection at On.com.