Here’s my quick and totally subjective analysis of the original Swatch collection: The Black Friday is pretty boring, but you can wear it every day. It is very “Heuer Carrera,” but make it plastic (pick one up for about $200). The White Horse is the coolest, and that can be good or bad depending on your general disposition, but it usually sells for the highest prices (say, 700 bucks). The Neo Wave, Flash Arrow, and Signal Flash are bright and try hard, but they’re just not the White Horse. Finally, the Skate Bike falls somewhere between the Black Friday and all those bright chronographs, which, naturally, makes it my favorite (yes, I have one, I wear it a ton, the plastic strap is stiffer than a Swiss watch exec, and I paid about $250 on eBay).