Clearly not as esoteric as some of its other London counterparts, the Maxi Ronde is slightly more conservative in appearance, “It will be interesting to see if the market is as receptive to London Cartier when it’s not a tank,” says Justin Gruenberg, Founder of The Keystone and co-founder of online auction platform Loupe This, “For me, these are incredible watches that look better on the wrist than in photos.” I recently tried on Gruenberg’s London Decagon from 1970, one of the first Cartier Londons he purchased. We both agreed it was sort of ugly beautiful or as Gruenberg reminded me, Jolie Laide, in French. A look that seems to be trending and is in diametric opposition to this Maxi Ronde.