If you’re wondering “if is Boohoo fast fashion” or ethical and sustainable, this one is for ya! In this article, we’ll go over whether or not Boohoo is bad for the environment and its social impact. Let’s get into it.
Is Boohoo fast fashion?
Yes! Boohoo is a fast fashion company with $2.65 Billion as its 2022 annual revenue.
If you’re plugged into the online fashion scene, you’ve probably heard of The Boohoo Group. With its trendy labels like Pretty Little Thing and Nasty Gal, this major player in the fashion market has taken the world by storm! Known for their “irresistible” $6 bikinis, cheap curve-hugging minis, and that’s-a-steal accessories, Boohoo, along with Shein and Romwe, has practically defined the ultra-fast-fashion retail phenomenon! They also offer beauty merchandise, including skincare, haircare, and fragrances.
With hundreds of new items being constantly added to their website, they certainly keep their selection fresh and abundant. The production of more than half of Boohoo’s items takes place in factories across the UK, especially in Leicester, London, and Manchester. For overseas sourcing, its supplier factories are located in China, Bangladesh, Brazil, Pakistan, Portugal, Romania, Estonia, Turkey, Ukraine, Sri Lanka, and so on.
They’ve aced the game with killer collaborations featuring TikTok and Instagram Influencers, as well as some iconic reality TV stars like Paris Hilton and the Kardashians. That’s how they catapulted to fame, and, unfortunately, did they succeed! In just under 16 years, this fashion behemoth went from a tiny three-employee team to a colossal billion-dollar business! With sales nearly touching £1.2 billion during the pandemic year of 2020, Boohoo was clearly on a roll. And they’ve got the workforce to match their success – a whopping 5,000 employees, all working tirelessly to ship millions of parcels each week.
But here’s the thing – fast fashion comes with a price, and we’re not just talking about the tag. The fast-paced production and consumption cycle have significant environmental consequences. From excessive waste to exploitative labor practices, the dark side of fast fashion raises some serious concerns.